Earthroots
A not-for-profit organization dedicated to protecting Ontario’s wilderness, wildlife and watersheds. Their mission encompasses research, education, government consultation, conservation planning and non-violent direct action.
Increase social media engagement from the younger generation on Earthroots’ Instagram by 5% over 12 weeks (measured in likes, comments and shares) to encourage advocacy for the protection of the Eastern Wolf.
Videographer – Primarily responsible for operating cameras, recording interviews and b-roll, and managing video files.
Documentary Director – Responsible for the creative vision of the documentary and directing the crew to achieve the vision.
Documentary Editor – Responsible for editing the final documentary.
- Collaboration in working with the team to ideate and execute the production of a visual campaign and documentary
- Using continuous lighting for interviews
- Proficiency with Sony FS5K video cameras and Canon DSLRs
- Proficient in Adobe Premiere Pro to edit 4K footage
During the 12 week campaign, Earthroots’ Instagram followers increased by 75, reach by 618% and engagement by 124%.
The documentary was posted on the Earthroots YouTube channel and was presented at the University of Guelph-Humber’s EMERGE showcase.
The project also received first place for Best Video Entertainment Program in Division II of the 2024 Pinnacle College Media Awards.