As part of the TE Media & Design team, I had the opportunity to redesign the business cards for Jodi Forestell, founder of Jodi-Lee Nutrition & Wellness. Jodi is a certified Holistic Nutritionist, Metabolic Balance Coach, and Forest Therapy Guide who empowers her clients to create sustainable, whole-body lifestyle changes. When she came to us, she was running low on her current cards and knew it was time for a fresh, more streamlined design.

The previous business card was visually busy, combining contact details with a smoothie recipe. While the recipe was a unique and thoughtful touch, the overall design felt cluttered and no longer aligned with the polished, professional presence Jodi had built through her coaching and wellness programs.

The solution was to simplify while preserving the personal, value-added feel. I designed a clean, modern layout that features her logo prominently on the front and her updated contact information on the back. To keep the spirit of the original recipe idea, I incorporated a QR code linking directly to a free cookbook available on her website—offering real value to potential clients while keeping the card visually minimal and easy to read.

The final design reflects Jodi’s holistic and accessible approach to health. It’s calm, intentional, and professional—just like her brand. With these refreshed business cards, she’s ready to connect with clients in a way that feels more aligned with her mission: helping people nourish their bodies, minds, and lives.