Brand Guide + Business Cards
TE Media & Design
As part of TE Media & Design, I had the opportunity to help shape the brand from the ground up. As a new company, building a strong foundation was key to launching our business with purpose and clarity. We knew that crafting a cohesive and memorable brand identity would be essential, not just for us, but for the clients we serve. That’s why we developed a comprehensive brand guide to define who we are and how we show up in the world.
Our visual identity strikes a balance: it’s clean and modern, yet warm and approachable. We wanted to reflect the energy and creativity of our team—young, driven, and deeply skilled—while maintaining a professional look that can grow with us. From our logo and typography to our colour palette and tone of voice, every element of the brand was thoughtfully designed to communicate our values and set the stage for meaningful connections.
Business Cards
This business card was designed to solve a common issue: how to create a memorable, professional impression while keeping the layout clear and accessible. The vertical orientation immediately differentiates it from standard cards, helping it stand out in a stack.
To support brand recognition, I used distinct brand colours that are both eye-catching and consistent with the overall identity. Rounded corners were incorporated to soften the design and make it feel more approachable, while also adding a subtle point of difference.
The result is a card that balances readability, uniqueness, and visual impact—designed not just to share contact information, but to reflect the personality and values of the brand it represents.
- Creativity in creating a brand guide that accurately reflects the company brand
- Attention to detail
- Ability to effectively communicate and visualize brand rules
- Composition
- Illustrator
- Photoshop
- InDesign
About TE Media & Design
TE Media & Design is a multimedia marketing business founded by Emily Berardi and Tara Mansfield, two University of Guelph-Humber graduates with a shared passion for creativity.
Combining expertise in graphic design, photography, videography, and marketing, TE Media & Design takes a holistic, problem-solving approach to every project. They use their diverse skill set to craft customized, strategic solutions tailored to each client’s unique goals and brand identity.
