Social Media
TE Media & Design
As part of the team at TE Media & Design, I play a hands-on role in creating social media content that not only connects with our audience but also tells the story of who we are and what we can do. From brainstorming ideas to filming, editing, and publishing, I’m involved at every stage of the content creation process.
Our goal is to build a digital presence that’s engaging, authentic, and reflective of our brand’s personality. I’m especially proud of two recent projects that really highlight this: our Drink Challenge video and the Mother’s Day Campaign.
The Drink Challenge was a lighthearted, behind-the-scenes-style video designed to show off the personalities of our team while also demonstrating our ability to produce high-quality, entertaining content. It struck the balance we aim for—fun, but professionally executed.
For the Mother’s Day Campaign, we took a more strategic approach. Inspired by the fast-paced, list-style videos from WatchMojo, we created content that was both informative and playful. This project was a chance to showcase not only our video editing and storytelling skills, but also our awareness of current marketing trends and our ability to draw inspiration from a wide range of media sources.
Both of these videos exemplify our dedication to creating unique, engaging content while reflecting our business’s personality, expertise, and creativity.
Videos:
Video Editing – Proficiency in tools like Adobe Premiere Pro, Final Cut Pro, or CapCut for creating polished, engaging videos.
Storyboarding & Scripting – Planning visual and narrative elements to ensure clear, compelling messaging.
Filming & Camera Operation – Understanding of framing, lighting, and sound to capture high-quality footage.
Platform Optimization – Tailoring video formats and lengths for platforms like Instagram Reels, TikTok, YouTube Shorts, and Facebook.
Content Strategy & Scheduling – Aligning video content with brand goals and posting it at optimal times for engagement.
- Adobe Suite (Premiere Pro, Audition, Photoshop and Illustrator)
- Meta Business Suite
About TE media & Design
TE Media & Design is a multimedia marketing business founded by Emily Berardi and Tara Mansfield, two University of Guelph-Humber graduates with a shared passion for creativity.
Combining expertise in graphic design, photography, videography, and marketing, TE Media & Design takes a holistic, problem-solving approach to every project. They use their diverse skill set to craft customized, strategic solutions tailored to each client’s unique goals and brand identity.
