Peterborough County Social Media

Peterborough County

Increase engagement, followers and reach on social media platforms with a specific focus on increasing followers ages 18-24.

• Proficiency with DSLR cameras
• Proficiency using Adobe Suite and Canva to create posts and videos
• Understanding how to target audiences and create effective strategies
• Ability to work independently and in a team
• Ability to collaborate with diverse groups of people

Throughout the course of four months we were able to increase followers, engagement, and reach on Peterborough County’s socials.

We increased the percentage of followers ages 18-24 from 3.8% up to 5.8%.

The strongest post for engagement during the four months exceeded 90 engagements on Instagram. Several other posts garnered over 30 engagements exceeding the engagement average.

Many posts exceeded the average reach prior to our employment. The highest reaching post we created on Instagram had a reach over three times the average.